Alison started “To Cherish Bridal” in 2009, noticing that curvy brides had limited choices. She wanted all brides in Canterbury and New Zealand to feel special and have an unforgettable experience on their big day.
Now, “To Cherish” is the biggest bridal shop in Christchurch, showcasing over 300 gowns from places like Australia, Paris, New York, and more.
With our vast selection and expert consultants, we ensure every bride finds her dream dress.
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