Hayes Bridal

Alice Hayes, a designer and dressmaker based in Auckland, New Zealand, discovered her passion for bridal wear in 2017 while crafting a wedding dress for her sister. At Hayes Bridal, the philosophy is centred on creating bridal attire that is effortless, refined, and authentically “bridal”. Alice doesn’t believe in confining her brides to a specific mould; rather, she focuses on helping them feel like the most beautifully authentic version of themselves on their wedding day.

At the heart of Hayes Bridal is the commitment to a personal and enjoyable design experience. Whether brides choose a piece from Alice’s collection or collaborate with her on a custom design, every garment is lovingly crafted in her studio. This approach ensures a personal touch, integral to the Hayes Bridal experience. Alice’s guiding principle is “less is more”, emphasising simplicity and authenticity for brides on their special day.