Fritz & Sarah

Fritz & Sarah, based in Auckland, specialise in bespoke wedding dresses and bridal alterations, offering a unique and personal approach to bridal fashion. Their work is a collaboration that intertwines the love story of each bride with their own passion for design.

They focus on creating wearable pieces of art that reflect the beauty and individuality of the bride, perfect for their most cherished day. Their commitment to ethical couture is evident in every stitch made in their Parnell workroom and their use of locally sourced fabrics.

Understanding the daunting task of finding the perfect bridal gown, Fritz & Sarah aim to remove the intimidation from the process. They distance themselves from the standardised experiences and designs often found in bridal stores, opting instead for a more personalised and bespoke journey, a true representation of the bride herself, crafted with care and a deep understanding of her unique story and style.